Fulton v. Enclarity, Inc.

Fulton’s Linden, Michigan dental practice filed a purported class action, alleging that it received a fax from Defendants that was an unsolicited advertisement under the Telephone Consumer Protection Act (TCPA), 47 U.S.C. 227, that failed to include the requisite opt-out provision. The district court dismissed, finding that the fax was not an advertisement under the TCPA. The Sixth Circuit reversed. Fulton plausibly alleged that the fax was an unsolicited advertisement by alleging that the fax served as a pretext to send Fulton additional marketing materials. The fax stated that it was a Fax Verification Request to update contact information for sending clinical summaries, prescription renewals, and other sensitive communications. The fax provided space for recipients either to validate or update contact information. It had a signature line and room for comments and included a phone number and a URL for a website of Frequently Asked Questions (FAQs). Fulton’s allegation that providing verified contact information paves the way for Defendants’ customers to “send additional marketing faxes to recipients” finds some support in the FAQs, which confirm that Defendants’ customers use the system to “invite [providers] to become part of a provider network” and “send[] important notifications,” among “other uses.” View "Fulton v. Enclarity, Inc." on Justia Law