Function Media, L.L.C. v. Google, Inc.

FM sued Google for infringing three patents relating to advertising on multiple outlets such as newspapers and websites. The specification characterizes the prior art as inefficient because it requires advertisers to manually ensure that their ads conform to the differing requirements of each advertising venue. The invention is designed to eliminate this inefficiency by automatically formatting the ads to fit each publisher’s requirements and sending them out for publication. In each of the patents, a “central computer” coordinates interactions between sellers (wishing to place ads), media venues, and buyers (targets of the ads). The central computer hosts a number of databases and software processes, including the presentation rules database and the Presentation Generating Program. The district court invalidated of one of FM’s patents as indefinite and a jury found that two others were invalid and not infringed. The Federal Circuit affirmed, rejecting arguments that the court abdicated to the jury its responsibility to construe disputed claim terms; that the court incorrectly denied its motion for a new trial on the grounds that the verdict was against the weight of the evidence; and that the verdicts of infringement and invalidity are irreconcilable. View "Function Media, L.L.C. v. Google, Inc." on Justia Law